The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin
The role of packaging has changed with the move to self-service retail formats and packaging performs an important role in marketing communications at the point of sales. Therefore, there is a necessity to explore packaging and its attributes in more details, in order to understand which of these a...
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2012
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my.uitm.ir.378442020-12-09T10:25:26Z http://ir.uitm.edu.my/id/eprint/37844/ The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin Zainuddin, Syafafwati Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Money and prices. Inflation. Deflation. Purchasing power Food service The role of packaging has changed with the move to self-service retail formats and packaging performs an important role in marketing communications at the point of sales. Therefore, there is a necessity to explore packaging and its attributes in more details, in order to understand which of these attributes are the most important factors influencing the consumer’s purchase decision. This study is conducted in Malaysian context seek to reveal the impact of packaging attributes on consumer’s purchase decision of packaged food. A total of 100 consumers in Tesco Malacca were surveyed using a structured questionnaire. The results showed that packaging colors and technology are associated with purchase decision of packaged food products. Whereas, packaging graphics and printed information on packaged food do not have any significant relationship with purchase decision. The main implication for marketers is to recognize and take advantage on packaging as a strategic weapon and marketing tool to compete over their rivals. 2012-12 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/37844/1/37844.pdf Zainuddin, Syafafwati (2012) The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin. [Student Project] (Submitted) |
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Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Money and prices. Inflation. Deflation. Purchasing power Food service |
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Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Money and prices. Inflation. Deflation. Purchasing power Food service Zainuddin, Syafafwati The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin |
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The role of packaging has changed with the move to self-service retail formats and packaging performs an important role in marketing communications at the point of sales.
Therefore, there is a necessity to explore packaging and its attributes in more details, in order to understand which of these attributes are the most important factors influencing the consumer’s purchase decision. This study is conducted in Malaysian context seek to reveal the impact of packaging attributes on consumer’s purchase decision of packaged food. A total of 100 consumers in Tesco Malacca were surveyed using a structured questionnaire. The results
showed that packaging colors and technology are associated with purchase decision of packaged
food products. Whereas, packaging graphics and printed information on packaged food do not have any significant relationship with purchase decision. The main implication for marketers is to recognize and take advantage on packaging as a strategic weapon and marketing tool to compete over their rivals. |
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Student Project |
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Zainuddin, Syafafwati |
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Zainuddin, Syafafwati |
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Zainuddin, Syafafwati |
title |
The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin |
title_short |
The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin |
title_full |
The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin |
title_fullStr |
The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin |
title_full_unstemmed |
The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin |
title_sort |
impact of food packaging on consumer buying behavior / syafafwati zainuddin |
publishDate |
2012 |
url |
http://ir.uitm.edu.my/id/eprint/37844/1/37844.pdf http://ir.uitm.edu.my/id/eprint/37844/ |
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1687396677177049088 |
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13.209306 |