Consumer behavior of Islamic bank customers at Bank Rakyat Jelapang Branch, Ipoh, Malaysia / Nor Fatin Amirah Abd Razak

• Main Author: Abd Razak, Nor Fatin Amirah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/28617/1/PPb_NOR%20FATIN%20AMIRAH%20ABD%20RAZAK%20BM%20M%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/28617/

This study investigates the consumer behaviour of Islamic bank customers at Bank Rakyat Jelapang Branch, Ipoh, Malaysia. It includes determination of factors that influence consumer behavior among customers. Several factors were established which were customer awareness, customer satisfaction, and b...