Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen

• Main Authors: Ibrahim, Muhammad Azman, Mohd Ruslan, Rafiatul Adlin, Thong, Foong Yen
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/49516/1/49516.pdf; https://ir.uitm.edu.my/id/eprint/49516/; http://myjms.mohe.gov.my/index.php/ABRIJ/issue/view/1190

This research is focusing on the influence of greenwash on Malaysian consumers' trust towards organic food products. Malaysian consumers are becoming more aware and understand the importance of organic food products. Although Malaysia's organic market is still niche, many organic food prod...