Factors anticipated to customer experience / Muhammad Hanif Abdul Gafar...[et al.]
In the past few years, customer experience had become more important for the hotel industry as a source of sustainable competitive advantage. In the meantime, little research has been done in the area of tourism and hospitality industry regarding the factors which lead to high quality of customer ex...
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Main Authors: | Abdul Gafar, Muhammad Hanif, Harudin, Syahmi, Mohd Ali, Nor Amira |
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Format: | Book Section |
Language: | English |
Published: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2018
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/36773/1/36773.pdf http://ir.uitm.edu.my/id/eprint/36773/ |
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