The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin
The aim of this study was to examine the factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan. There are five (5) independent variable that been studied, which were network coverage, price, promotion, customer service and customer satisfaction. Mo...
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Main Author: | Samsudin, Nur Aisah |
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Format: | Monograph |
Language: | English |
Published: |
Bachelor of Business Administration (Hons) Marketing
2015
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/34311/1/34311.pdf http://ir.uitm.edu.my/id/eprint/34311/ |
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