Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman

• Main Author: Ag Jeman, Dg Nurul Farhanah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/67206/1/67206.pdf; https://ir.uitm.edu.my/id/eprint/67206/

This research paper focuses on the influence of the 6 P's of retailing mix in attaining customer satisfaction toward shopping mall specifically on One Borneo Hypermall among youth. Youth here is customer ranges between 18 to 33 years old. 100 questionnaire were distributed in One Borneo Hyperma...