The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin

• Main Author: Samsudin, Nur Aisah
• Format: Monograph
• Language: English
• Published: Bachelor of Business Administration (Hons) Marketing 2015
• Subjects: Telecommunication industry. Telegraph; Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/34311/1/34311.pdf; http://ir.uitm.edu.my/id/eprint/34311/

The aim of this study was to examine the factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan. There are five (5) independent variable that been studied, which were network coverage, price, promotion, customer service and customer satisfaction. Mo...