Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]

• Main Authors: Abu Hassan, Anita, Shaharudin, Mohd Rizaimy
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2011
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/30896/1/AJ_ANITA%20ABU%20HASSAN%20VOA%20K%2011.pdf; http://ir.uitm.edu.my/id/eprint/30896/; https://voa.uitm.edu.my/

This study is about the findings on the perception of the customers towards the quality level of products of a Malaysian national motorcycle/scooter brand based on the eight quality dimensions framework. It helps in generalizing the standing of the product quality attributes among motorcycle/sco...