The impact of marketing promotion mix tools and channel of distribution on zakat collection performance: a case study on Pusat Pungutan Zakat- Majlis Agama Islam Wilayah Persekutuan ( PPZ-MAIWP) / Nurul Azian Mamod

The research on the impact of marketing promotion mix (tools) and channel of distribution on zakat collection performance was conducted with four objectives which are first to find out the promotional mix tools used by PPZ-MAIWP in enhancing the zakat collection performance, second to determine the...

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Bibliographic Details
Main Author: Mamod, Nurul Azian
Format: Student Project
Language:English
Published: 2011
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/30404/1/30404.pdf
http://ir.uitm.edu.my/id/eprint/30404/
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