Effectiveness of promotion strategies used by Pusat Zakat Negeri Sembilan in creating an awareness Muslims to pay zakat / Noorbaizura Mohd Saaid @ Lajis

• Main Author: Mohd Saaid @ Lajis, Noorbaizura
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Awareness; Alms (Zakat); Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/27651/1/PPb_NOORBAIZURA%20MOHD%20SAAID%20%40%20LAJIS%20BM%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/27651/

This study examined the effectiveness of the of the Promotion Strategy Tools (PST) as predictor factors in creating the awareness among Muslim to pay zakat. PST consist of four variables included Advertising (ADV), public relation (PR), personal selling (PS) and sale promotion (SP). Dependent variab...