Promotional tools effectiveness: a study case of zakat at Johor / Norashikin Mustaffa

• Main Author: Mustaffa, Norashikin
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Alms (Zakat); Marketing research. Marketing research companies. Sales forecasting; Promotions
• Online Access: http://ir.uitm.edu.my/id/eprint/28181/1/PPb_NORASHIKIN%20MUSTAFFA%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/28181/

This research is all about a study on promotional effectiveness of Zakat Harta at Majlis Agama Islam Negeri Johor (MAIJ). Factors such as promotional effectiveness have been identified in order to investigate whether or not these factors have a relationship with MAIJ existing promotion activities. T...