Exercising societal marketing concept: employees of PKNS and public perception. A case study of Perbadanan Kemajuan Negeri Selangor (PKNS) Petaling Jaya 2005 / Haliza Mazlin Abdul Halim
Societal marketing concept is the marketing concept that preferable by organizations nowadays. It believes that it could lead to better financial performance. The management of marketing concept is also a branch of marketing and management. Reflecting and exercising should be orchestrated together....
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Main Author: | Abdul Halim, Haliza Mazlin |
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Format: | Student Project |
Language: | English |
Published: |
Faculty of Business and Management
2005
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/26458/1/26458.pdf http://ir.uitm.edu.my/id/eprint/26458/ |
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