A study on promotional tools that applied by TM SME Perak in achieving sales and win back VOIP customer / Siti Najwa Sharir Zaaba

• Main Author: Sharir Zaaba, Siti Najwa
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Marketing; Direct marketing. Multilevel marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/31197/1/31197.pdf; http://ir.uitm.edu.my/id/eprint/31197/

Heavy competition in telecommunication industry will make Telekom Malaysia work harder to compete with their competitors to keep and retain their customer especially business customer. This situation may encourage and give challengers to the company to maintain their reputation and performance. I be...