Factors influencing customer’s buying intention towards online food application services / Muhammad Fadris Mohd Zamri

• Main Author: Mohd Zamri, Muhammad Fadris
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Marketing; Telemarketing. Internet marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/21570/1/PPb_MUHAMMAD%20FADRIS%20MOHD%20ZAMRI%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21570/

The primary attempt on this study is to examine the behavioural intention of use on using the food online application services at Petaling Jaya (Seksyen 52), Selangor. This study identify the relationship between four factors which contains privacy and security, perceived usefulness, perceived ease...