The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate
This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distribute physically and via online. Items were adapted from the Muncy-Vitell, Spear...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IBIMA Publishing
2013
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/186/1/Derek%20Ong%20Lai%20Teik%20-%20The%20Influence%20of%20Materialistic%20and%20Ethical.pdf http://eprints.sunway.edu.my/186/ |
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