The determinants of consumers purchase intention toward counterfeit product in Malaysia
The purpose of this study is to understand the consumers’ attitude towards counterfeit products. It helps the firms to understand the factors that influence consumers’ attitude and intention to buy the counterfeits. This study was carried out based on previous studies of Chaudhry (2014), Diwasaril (...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6773/ |
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