The determinants factors that affect purchase intention of counterfeit: a study of economic benefit counterfeit, hedonic benefit counterfeit and materialism predictors / Nuarain Anwar
The purpose of this research is to study on purchase intention towards counterfeits. According to this study, the researcher can know how economic, hedonic and materialism affects the purchase intention towards counterfeit. In this research, counterfeiting is the trade of illegally made products tha...
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| Main Author: | |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/64781/1/64781.pdf https://ir.uitm.edu.my/id/eprint/64781/ |
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