Factors influencing consumers’ perception towards counterfeit luxury brands in clothing
The purpose of this study is to understand the factors that affect consumers’ perception towards buying counterfeit of luxury brand in clothing. Particularly we are interested in the factors; social status, value consciousness, post purchase and product involvement. Total of 384 completed the questi...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6789/ |
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