The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values

• Main Authors: Ong, Derek Lai Teik *, Ahmad Khairul Ariffin bin Kamaruddin, *, Bulathsinghalage, Channaka Nadira *, Seneviratne, Luke Aaron
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.sunway.edu.my/183/1/Derek%20Ong%20-%20The%20Purchase%20Intention%20of%20Malaysian%20Undergraduate%20Students.pdf; http://eprints.sunway.edu.my/183/

This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distributed physically and via online. Items were adapted from the Muncy-Vitell, Spear...