Factors Influencing Consumer Buying Behavior of Luxury Branded Goods
Pada masa dahulu pengguna membeli-belah berdasarkan nilai mata wang, iaitu pembelian are untuk mendapatkan barangan atau perkhidmatan yang diperlukan sahaja. In the earlier years, consumer shopping is based on dollar value, which shopping is about acquiring needed goods and service.
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Online Access: | http://eprints.usm.my/23695/1/ADW_622_-_Management_Project_-_Khor_Eng_Tatt.pdf http://eprints.usm.my/23695/ |
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