The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate
This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distribute physically and via online. Items were adapted from the Muncy-Vitell, Spear...
Saved in:
| Main Authors: | , , , |
|---|---|
| 格式: | Article |
| 語言: | English |
| 出版: |
IBIMA Publishing
2013
|
| 主題: | |
| 在線閱讀: | http://eprints.sunway.edu.my/186/1/Derek%20Ong%20Lai%20Teik%20-%20The%20Influence%20of%20Materialistic%20and%20Ethical.pdf http://eprints.sunway.edu.my/186/ |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|