The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate
This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distribute physically and via online. Items were adapted from the Muncy-Vitell, Spear...
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my.sunway.eprints.1862020-10-12T07:06:50Z http://eprints.sunway.edu.my/186/ The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate Ong, Derek Lai Teik * Ahmad Khairul Ariffin bin Kamaruddin, * Bulathsinghalage, Channaka Nadira * Seneviratne, Luke Aaron H Social Sciences (General) This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distribute physically and via online. Items were adapted from the Muncy-Vitell, Spears-Singh, and Belks scales to measure ethics, purchase intention, and materialism, respectively. Findings showed that a significant relationship between ethics and materialism exists as respondents who are reported to be ethical were also materialistic. These variables were also found to be significantly related to purchase intention. Ethical and materialistic consumers were less likely to report prior purchase of counterfeits. Also, the findings in this paper suggest that level of affluence does not have much significant impact on the relationship between these two variables with identifying their purchasing intentions. The results show that increasing awareness and knowledge of undergraduate students on the impact of counterfeiting can lead to more ethical purchasing behaviors. However, the fact that limitations were that the majority of respondents were Chinese and were only from limited areas makes generalizing findings to all undergraduate students across Malaysia inappropriate. This study further elaborates the demand of counterfeit goods through the effects of ethics and materialism. Improved efforts against counterfeiting can now be made by altering consumers’ ethical values and exploiting their materialistic tendencies. IBIMA Publishing 2013-08-31 Article PeerReviewed text en cc_by http://eprints.sunway.edu.my/186/1/Derek%20Ong%20Lai%20Teik%20-%20The%20Influence%20of%20Materialistic%20and%20Ethical.pdf Ong, Derek Lai Teik * and Ahmad Khairul Ariffin bin Kamaruddin, * and Bulathsinghalage, Channaka Nadira * and Seneviratne, Luke Aaron (2013) The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate. Journal of Marketing Research & Case Studies, 2013. pp. 1-15. ISSN 2165-7009 DOI: 10.5171/2013. 356704 |
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H Social Sciences (General) Ong, Derek Lai Teik * Ahmad Khairul Ariffin bin Kamaruddin, * Bulathsinghalage, Channaka Nadira * Seneviratne, Luke Aaron The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate |
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This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distribute physically and via online. Items were adapted from the
Muncy-Vitell, Spears-Singh, and Belks scales to measure ethics, purchase intention, and materialism, respectively. Findings showed that a significant relationship between ethics and materialism exists as respondents who are reported to be ethical were also materialistic. These
variables were also found to be significantly related to purchase intention. Ethical and materialistic consumers were less likely to report prior purchase of counterfeits. Also, the findings in this paper suggest that level of affluence does not have much significant impact on the relationship between these two variables with identifying their purchasing intentions. The results show that increasing awareness and knowledge of undergraduate students on the
impact of counterfeiting can lead to more ethical purchasing behaviors. However, the fact that limitations were that the majority of respondents were Chinese and were only from limited areas makes generalizing findings to all undergraduate students across Malaysia inappropriate.
This study further elaborates the demand of counterfeit goods through the effects of ethics and materialism. Improved efforts against counterfeiting can now be made by altering consumers’ ethical values and exploiting their materialistic tendencies. |
format |
Article |
author |
Ong, Derek Lai Teik * Ahmad Khairul Ariffin bin Kamaruddin, * Bulathsinghalage, Channaka Nadira * Seneviratne, Luke Aaron |
author_facet |
Ong, Derek Lai Teik * Ahmad Khairul Ariffin bin Kamaruddin, * Bulathsinghalage, Channaka Nadira * Seneviratne, Luke Aaron |
author_sort |
Ong, Derek Lai Teik * |
title |
The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate |
title_short |
The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate |
title_full |
The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate |
title_fullStr |
The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate |
title_full_unstemmed |
The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate |
title_sort |
influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: the case of malaysian undergraduate |
publisher |
IBIMA Publishing |
publishDate |
2013 |
url |
http://eprints.sunway.edu.my/186/1/Derek%20Ong%20Lai%20Teik%20-%20The%20Influence%20of%20Materialistic%20and%20Ethical.pdf http://eprints.sunway.edu.my/186/ |
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1683233330742427648 |
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13.154949 |