Non-Price Determinants of Intention to Purchase Counterfeited Goods: A Malaysian Perspective
Counterfeiting industry especially in optical media products is a serious problem in Malaysia. It was reported that Malaysia lost about RM300 million a year due to this illegal activities (BSA, 2000). In Malaysia, counterfeited goods are pirated software and VCD, branded luxury clothes, watches,...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2003
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| Online Access: | http://psasir.upm.edu.my/id/eprint/9271/1/GSM_2003_4.pdf http://psasir.upm.edu.my/id/eprint/9271/ |
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