The effect of customer satisfaction on customer loyalty in the motor industry
This study aims to determine the effects of three exogenous variables, namely, service quality, price fairness and Shari’ah compliance on customer loyalty through customer satisfaction as the mediator. Applying the theory of customer satisfaction, a structural equation model was developed and tested...
Saved in:
Main Authors: | Lim, Ka Bian, Haque, A. K. M. Ahasanul, Wok, Saodah, Tarofder, Arun Kumar |
---|---|
Format: | Article |
Language: | English English |
Published: |
Universidad del Zulia
2019
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/76271/1/76271_The%20effect%20of%20customer%20satisfaction.pdf http://irep.iium.edu.my/76271/2/76271_The%20effect%20of%20customer%20satisfaction_SCOPUS.pdf http://irep.iium.edu.my/76271/ https://produccioncientificaluz.org/index.php/opcion/article/view/24740/25257 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The mediating role of customer satisfaction towards customer loyalty in the Motor Takaful industry in Malaysia
by: Bian, Lim Ka, et al.
Published: (2017) -
Integrated effects of marketing stimuli
on customer loyalty in Palestine
grocery supply-chain: does satisfaction
perform mediating role?
by: Haque, A. K. M. Ahasanul, et al.
Published: (2023) -
The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction
by: Tarofder, Arun Kumar, et al.
Published: (2016) -
Customer satisfaction and loyalty towards grocery stores in Palestine
by: Abusharar, Majed M. M., et al.
Published: (2017) -
The effect of retail service quality on customer loyalty: the mediating role of customer satisfaction and trust
by: Haque, A. K. M. Ahasanul, et al.
Published: (2020)