Antecedents of customer loyalty in the Malaysian hotel industry
Creating and maintaining customer loyalty is critical for the sustainability of a hotel in a competitive environment. This research aims to examine factors that influence customer loyalty in the Malaysian hotel industry. Quantitative research approach has been adapted in this research by distributin...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Educative Research Foundation and Publisher (IERFP) Dhaka, Bangladesh
2015
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1855/1/Cheng%20Boon%20Liat%202015%20Antecedents%20of%20Customer%20Loyalty%20in%20the%20Malaysian%20Hotel%20Industry...%20Boon%20Liat%2C%20C.pdf http://eprints.sunway.edu.my/1855/ http://doi.org/10.31686/ijier.vol3.iss8.415 |
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