Brand love impact on the social media and stages of brand loyalty
The primary objective of the current research is to propose and investigate a conceptual model which integrates social media activities and brand love as antecedents and brand loyalty phases as an outcome of brand love. The proposed model is analysed with a sample of 240 fast fashion’s consumers by...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Copernicus
2019
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1304/1/Kamelia%20Chaichi%20Brand%20love%20impact.pdf http://eprints.sunway.edu.my/1304/ https://pjms.zim.pcz.pl/resources/html/article/details?id=196844 |
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