Customer satisfaction and loyalty in service brand

• المؤلفون الرئيسيون: Hashim, S., Che Ha, N.
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2008
• الموضوعات: HF Commerce; Marketing. Distribution of products
• الوصول للمادة أونلاين: http://eprints.um.edu.my/10342/1/10_-_295_-_FP.pdf; http://eprints.um.edu.my/10342/

Combined with the identified uniqueness of services and the growing prominence of service marketing, brand equity is applicable in managing the brand associations (Settle, 1989). Strong brand equity allows company to enjoy high brand satisfaction and strong brand loyalty associations with customers...