Internet technology, Crm and customer loyalty: customer retention and satisfaction perspective

The purpose of this study is to investigate the effect of internet technology on customer loyalty. Besides, further discussion of the relationships among internet technology, customer satisfaction, customer retention and loyalty are presented. This study has also given more insight into the applicat...

詳細記述

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書誌詳細
主要な著者: Nikhashemi, Seyed Rajab, Paim, Laily, Haque, Ahasanul, Khatibi, Ali, Tarofder, Arun Kumar
フォーマット: 論文
言語:English
出版事項: IDOSI Publications 2013
オンライン・アクセス:http://psasir.upm.edu.my/id/eprint/28189/1/Internet%20technology.pdf
http://psasir.upm.edu.my/id/eprint/28189/
http://www.idosi.org/mejsr/mejsr14%281%2913/13.pdf
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