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The effect of customer satisfaction on customer loyalty in the motor industry

This study aims to determine the effects of three exogenous variables, namely, service quality, price fairness and Shari’ah compliance on customer loyalty through customer satisfaction as the mediator. Applying the theory of customer satisfaction, a structural equation model was developed and tested...

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Main Authors:	Lim, Ka Bian, Haque, A. K. M. Ahasanul, Wok, Saodah, Tarofder, Arun Kumar
格式:	Article
语言:	English English
出版:	Universidad del Zulia 2019
主题:	HF Commerce
在线阅读:	http://irep.iium.edu.my/76271/1/76271_The%20effect%20of%20customer%20satisfaction.pdf http://irep.iium.edu.my/76271/2/76271_The%20effect%20of%20customer%20satisfaction_SCOPUS.pdf http://irep.iium.edu.my/76271/ https://produccioncientificaluz.org/index.php/opcion/article/view/24740/25257
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