Integrated effects of marketing stimuli on customer loyalty in Palestine grocery supply-chain: does satisfaction perform mediating role?

• Main Authors: Haque, A. K. M. Ahasanul, Tarofder, Arun Kumar, Shamsuddoha, Mohammad, Nuruzzaman, Md., Tor-Kadioglu, Cansu
• Format: Proceeding Paper
• Language: English; English
• Published: Springer Nature 2023
• Subjects: HF Commerce
• Online Access: http://irep.iium.edu.my/108773/8/108773_Integrated%20effects%20of%20marketing%20stimuli%20on%20customer%20loyalty%20in%20Palestine%20grocery%20supply%20chain%20does%20satisfaction%20perform%20mediating%20role.PDF; http://irep.iium.edu.my/108773/9/108773_Integrated%20effects%20of%20marketing%20stimuli%20on%20customer%20loyalty%20in%20Palestine%20grocery%20supply%20chain%20does%20satisfaction%20perform%20mediating%20role_Scopus.pdf; http://irep.iium.edu.my/108773/; https://link.springer.com/book/10.1007/978-981-99-5118-5

Grocery stores are a crucial connection in the food delivery system and a fundamental component of the retail industry. Some grocery stores have worked with regional suppliers to benefit the community and the consumer. Palestinian market is uncommon because clients have connected what they manufactu...