The effect of customer satisfaction on customer loyalty in the motor industry
This study aims to determine the effects of three exogenous variables, namely, service quality, price fairness and Shari’ah compliance on customer loyalty through customer satisfaction as the mediator. Applying the theory of customer satisfaction, a structural equation model was developed and tested...
محفوظ في:
المؤلفون الرئيسيون: | Lim, Ka Bian, Haque, A. K. M. Ahasanul, Wok, Saodah, Tarofder, Arun Kumar |
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التنسيق: | مقال |
اللغة: | English English |
منشور في: |
Universidad del Zulia
2019
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الموضوعات: | |
الوصول للمادة أونلاين: | http://irep.iium.edu.my/76271/1/76271_The%20effect%20of%20customer%20satisfaction.pdf http://irep.iium.edu.my/76271/2/76271_The%20effect%20of%20customer%20satisfaction_SCOPUS.pdf http://irep.iium.edu.my/76271/ https://produccioncientificaluz.org/index.php/opcion/article/view/24740/25257 |
الوسوم: |
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