Measuring halal brand association (HalBA) for Islamic banks
Purpose: The main purpose of this paper is to develop a reliable and valid scale for measuring halal brand association (HalBA) for Islamic banks. Brand association is a core dimension of brand equity that Islamic bank managers need to develop to maintain competitiveness. Using the process proposed b...
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Main Authors: | Maulan, Suharni, Omar, Nor Asiah, Ahmad, Maisarah |
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Format: | Article |
Language: | English English |
Published: |
Emerald Group Publishing Ltd.
2016
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Subjects: | |
Online Access: | http://irep.iium.edu.my/50499/1/50499_Measuring%20halal%20brand.pdf http://irep.iium.edu.my/50499/2/50499_Measuring%20halal%20brand_SCOPUS.pdf http://irep.iium.edu.my/50499/ http://www.emeraldinsight.com/doi/pdfplus/10.1108/JIMA-09-2014-0058 |
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