Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective

• Main Authors: Jan, Muhammad Tahir, Abdullah, Kalthom, Momen, Abdul
• Format: Article
• Language: English
• Published: IACSIT Press 2015
• Subjects: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/35077/1/Factor_influencing_adoption_of_social_media.pdf; http://irep.iium.edu.my/35077/; http://www.joebm.com/index.php?m=content&c=index&a=show&catid=40&id=476

For social, emotional and cognitive development of the human being, Social Networking Sites (SNSs) provide an important milieu that eventually leads the human experience to the new era. Malaysia is one of the top countries where social networking sites are adopted faster. The purpose of this study i...