Conscientious marketing: making a difference in people’s lives

• Main Authors: Quraeshi, Zahir A., Luqmani, Mushtaq, Schultz, Roberta J., Zain, Osman M.
• Format: Article
• Language: English
• Published: Business Perspectives 2010
• Subjects: HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/5453/1/im_en_2010_4_Quraeshi.pdf; http://irep.iium.edu.my/5453/; http://businessperspectives.org/journals_free/im/2010/im_en_2010_4_Quraeshi.pdf

The fundamental marketing practices, that have driven the teaching and practice of marketing, have evolved from their early beginnings to today, where societal marketing has been advanced as a concept that should drive marketing practices. There is, under contemporary circumstances, a need to reexa...