How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality

• Main Authors: Rahman, Muhammad Sabbir, Madi Bin, Abdullah
• Format: Article
• Language: English; English
• Published: Associated Management Consultants (P) Ltd . 2014
• Subjects: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/40178/11/IJM.pdf; http://irep.iium.edu.my/40178/13/40178_How%20does%20experience_scopus.pdf; http://irep.iium.edu.my/40178/; http://www.indianjournalofmarketing.com/index.html

The aim of this paper is to explore the impact of tourist’s experience to the tourist’s satisfaction and examine the mediating effect of service quality in this relationship, for Bangladeshi domestic tourists. The study utilised a review of the literature to propose a conceptual model that posits th...