Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image

• Main Authors: Rahman, Muhammad Sabbir, Mohamad , Osman, Abdel Fattah , Fadi Abdel Muniem
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: 2014
• Subjects: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/39261/2/aceb2014_submission_43.pdf; http://irep.iium.edu.my/39261/3/APIA_ACEB_ProgramBook.pdf; http://irep.iium.edu.my/39261/10/impact_of_service_quality.pdf; http://irep.iium.edu.my/39261/; http://www.academy.edu.sg/aceb/

The aim of this inquiry is to test the impact of service quality and trust on customers’ patronage intention under health insurance products in Malaysia. The research considers the moderating effects of corporate image in between, trust and customers’ patronage intention. In summation, this research...