Hypermarket corporate brand extension personality

• Main Authors: Hasliza Hassan, Hassan, Rahman, Muhammad Sabbir, Abu Bakar Sade, Sade
• Format: Article
• Language: English; English
• Published: North American Business Press 2014
• Subjects: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/36967/1/%28A%29_JABE_Acceptance_letter.2014_pdf.pdf; http://irep.iium.edu.my/36967/2/JABE_Hypermarket_Corporate_Brand_Extension_Personality.pdf; http://irep.iium.edu.my/36967/; http://www.na-businesspress.com/jabeopen.html

Products and services are complementary to each other. This research explores the relationship of hypermarket corporate brand extension of products and services as parallel independent constructs towards brand personality. Through convenience sampling of hypermarket distribution outlets throughout...