The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels

• Main Authors: Adnan, Nur Adilah, Abdul Latif, Samshul Amry
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: 2018
• Subjects: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/67811/3/ConferenceICHPTS%20Cover.jpg; http://irep.iium.edu.my/67811/4/conferenceICHPTS%20Name.jpg; http://irep.iium.edu.my/67811/13/67811_The%20effects%20of%20hotel%20image%20brand%20image%20and%20employees.pdf; http://irep.iium.edu.my/67811/

This paper aims to examine the effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths during their leisure stay in Muslim-Friendly (MF) hotels in Malaysia. Self-administered questionnaires measuring hotel image, brand image, employee performance and cu...