Factors affecting hybrid car purchase intention in Malaysia

• Main Authors: Woon, Yaw Hor, Hishamuddin, Ismail, Rahman, Muhammad Sabbir
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2014
• Subjects: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/36983/1/Conferrence_acceptance_with_Hor.pdf; http://irep.iium.edu.my/36983/4/pdf_Full_Paper_-_Factors_Affecting_Hybrid_Car_Purchase_Intention_in_Malaysia.pdf; http://irep.iium.edu.my/36983/

The paradox between mobility of private transport and the consumption of petrol poses difficulty for the Government to maintain living standard without the expense of environmental pollution. The capital used in petrol subsidies may backlash the continuous improvement for the nation. These national...