Muslim youths’ satisfaction toward Muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance

• Main Authors: Abdul Latif, Samshul Amry, Adnan, Nur Adilah
• Format: Book Chapter
• Language: English
• Published: Springer Nature 2020
• Subjects: BPH Islamic Economics; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/81887/1/81887_Muslim%20youths%E2%80%99%20satisfaction%20toward.pdf; http://irep.iium.edu.my/81887/; https://link.springer.com/chapter/10.1007/978-981-15-4454-5_9

This paper aims to examine the effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths during their leisure stay in Muslim-friendly (MF) hotels in Malaysia. Self-administered questionnaires measuring hotel image, brand image, employee performance and cu...