Measuring halal brand association (HalBA) for Islamic banks

• Main Authors: Maulan, Suharni, Omar, Nor Asiah, Ahmad, Maisarah
• Format: Article
• Language: English; English
• Published: Emerald Group Publishing Ltd. 2016
• Subjects: HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/50499/1/50499_Measuring%20halal%20brand.pdf; http://irep.iium.edu.my/50499/2/50499_Measuring%20halal%20brand_SCOPUS.pdf; http://irep.iium.edu.my/50499/; http://www.emeraldinsight.com/doi/pdfplus/10.1108/JIMA-09-2014-0058

Purpose: The main purpose of this paper is to develop a reliable and valid scale for measuring halal brand association (HalBA) for Islamic banks. Brand association is a core dimension of brand equity that Islamic bank managers need to develop to maintain competitiveness. Using the process proposed b...