Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model
Purpose: This research aim to investigate the influence of service quality attributes towards customers’ loyalty on health insurance products. In addition, this research also tested the mediation role of perceived value in between service quality and customers’ loyalty on health insurance products....
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Omnia Science
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/47286/1/1494-8301-1-PB_%281%29.pdf http://irep.iium.edu.my/47286/4/47286-Assessing%20the%20antecedents%20of%20customer%20loyalty%20on%20healthcare%20insurance%20products_SCOPUS.pdf http://irep.iium.edu.my/47286/ http://dx.doi.org/10.3926/jiem.1494 |
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