The impact of after sales service characteristics on customer satisfaction: a case on a supermarket’s electrical appliances department.
The purpose of this research is to investigate why the impact of after sale service influences the customer satisfaction on the electrical appliances. The study conducted was targeted to customers of large retail chain marketing electrical appliances. The primary purpose of this research is to inves...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Online Access: | http://eprints.utar.edu.my/3592/1/MBA_FINAL_FYP_AFTER_AMENDED_(2).pdf http://eprints.utar.edu.my/3592/ |
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