TQM and customer satisfaction in Malaysia’s service sector
Purpose – The purpose of this paper is to investigate the relationship between total quality management (TQM) practices and customer satisfaction (CS) as perceived by managers’ perspectives in Malaysia’s service sector. Design/methodology/approach – The data are collected from 140 managers of Mal...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2009
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/308/1/8.pdf http://eprints.intimal.edu.my/308/ |
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