The relationship between quality service and customer satisfaction at Everrise Supermarket, Desa Ilmu, Kota Samarahan, Sarawak / Nastathia Ahmad

• Main Author: Ahmad, Nastathia
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: H Social Sciences (General); Consumer satisfaction; Customer services. Customer relations; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/73900/1/73900.pdf; https://ir.uitm.edu.my/id/eprint/73900/

Service Quality within retail units is pivotal for satisfying customers, retaining them and creating loyalty amongst customers. The problems faced by consumers when it comes to customer satisfaction is the issue of operating hours being too rigid and not flexible. According to Banker (2005), there a...