The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran

• Main Author: Amran, Nurulazua
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: H Social Sciences (General); HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia; Research; Quantitative research
• Online Access: https://ir.uitm.edu.my/id/eprint/63077/1/63077.pdf; https://ir.uitm.edu.my/id/eprint/63077/

This paper presents the degree project that the researcher is currently carrying out. The purpose of this research is to better understand the determinants of customer loyalty at Aeon Supermarket Taman Universiti, Johor Bahru. Both secondary (questionnaire) and primary (literature) data are used for...