The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia
Purpose – With growing mobility in a globalized world and an estimate of more than 300 million people going on religious pilgrimages every year, various researchers have been focusing on pilgrimage-driven travel services. In this context and within the Islamic religious tradition, the “Umrah” is use...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2021
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/6232/1/J11651_fc1acdf2ec7a2e94fd28cfc6f4e59a63.pdf http://eprints.uthm.edu.my/6232/ https://doi.org/10.1108/JIMA-09-2019-0198 |
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