Explorative study of proactive and responsive export market orientation: An in-depth interview

This paper explores the existence of proactive and responsive export market orientation in the fieldwork through a series of semi-structured interview conducted among five Malaysian exporting managers involving 15 export ventures. While this is done to obtain a ground case to rationalize further inv...

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書誌詳細
主要な著者: Abd Razak, Ili Salsabila, Abdul Talib, Asmat Nizam
フォーマット: Conference or Workshop Item
言語:English
出版事項: 2009
主題:
オンライン・アクセス:http://repo.uum.edu.my/3665/1/As.pdf
http://repo.uum.edu.my/3665/
http://www.duplication.net.au/ANZMAC09/ANZMAC%202009%20Handbook%20CD.pdf
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