The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance

This research examines the relationships between entrepreneurial orientation, market orientation, innovativeness and firm performance on the moderating effect of external environmental factors on the market orientation and firm performance relationship.There has been relatively little research that...

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Bibliographic Details
Main Authors: Abu Hassim, Affendy, Abdul Talib, Asmat Nizam, Abu Bakar, Abdul Rahim
Format: Conference or Workshop Item
Published: 2011
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