Market orientation and organizational performance: a case of Pakistani smes
The purpose of this study is to examine the relationship between market orientation and its three dimensions with firm performance. The study employed a cross sectional research design, using a structured questionnaire survey with a sample of 367 SMEs fully operational in Pakistan. A total of 213 va...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Hilaris Publishing
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/60319/ http://dx.doi.org/10.4172/2223-5833.1000139 |
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